Monthly Archives: January 2013

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Shoppers are heading online

Percentage wise, online shopping still makes up only a small amount of retail sales compared to instore purchases however the online trend is growing month on month.

A survey by IBM last month among a large range of shoppers found that despite many making purchases in store, most were not willing to commit to making their next purchase in store and were willing to head online if they found a better deal there.

A big concern for retailers is the practice of showrooming. This is a practice where consumers will look at a product in a store and then purchase it online instead because the price is cheaper.

The survey found that 26 percent of people in China practiced showrooming compared to 7 percent in the US. They also found that 25 percent of internet shoppers intended to buy from a bricks and mortar store but ended up buying online.

The reason is that offers online are so compelling. Stores like Innovations in Australia provide a Innovations coupon giving consumers 10% off their purchase.


How to plan wedding alcohol

One of the difficult things in planning a wedding is the amount of alcohol you will need to purchase. This really only comes into consideration if you’re using a venue where alcohol is not included in the catering requirements.

The amount of alcohol that you will need will greatly vary depending on the guests that you invite. Some demographics as well as some cultures may drink more than others. Some may even drink more of a different type of alcoholic beverage than others. Only you can ultimately determine roughly what type of alcohol your demographic will consume and in what quantity.

Another determining factor is when you will be having your reception. A early reception usually means less alcohol consumed than a late reception.

If you need a guide on how much to purchase then on the formula that one person will drink one drink per hour on average.

You can get great deals online from stores like Dan Murphy’s. You can get a Dan Murphys promotional voucher which will give you free shipping frequently.