Category Archives: Shopping

Booktopia scores Google eBooks

One of the most important product releases for Google this year is there service called Google eBooks. Google eBooks allows people to purchase books electronically for their electronic devices such as the iPad, Android devices and other eReaders. This service puts it in direct competition with the market leader in this area, Amazon.

Google eBooks to date has only been released to three markets. The US, UK and Canada. Google has announced that it has selected Australia as the fourth market that it will enter and in the process, will partner with book giants Dymocks and internet only bookstore, Booktopia to deliver their products.

Booktopia and Dymocks will effectively act as the retail outlet for Google eBooks who will take on the role of the wholesaler. This new partnership is a big win for Booktopia who has grown from strength to strength every year, becoming the biggest online bookseller in Australia. Booktopia has achieved such great success by offering great incentives such as a Booktopia promo code.

Shoppers are heading online

Percentage wise, online shopping still makes up only a small amount of retail sales compared to instore purchases however the online trend is growing month on month.

A survey by IBM last month among a large range of shoppers found that despite many making purchases in store, most were not willing to commit to making their next purchase in store and were willing to head online if they found a better deal there.

A big concern for retailers is the practice of showrooming. This is a practice where consumers will look at a product in a store and then purchase it online instead because the price is cheaper.

The survey found that 26 percent of people in China practiced showrooming compared to 7 percent in the US. They also found that 25 percent of internet shoppers intended to buy from a bricks and mortar store but ended up buying online.

The reason is that offers online are so compelling. Stores like Innovations in Australia provide a Innovations coupon giving consumers 10% off their purchase.