How online stores lure customers

The online retail market in Australia is really starting to boom with many stores doing huge business in Australia at the detriment of their bricks and mortar stores.

There are a number of reasons why online stores are doing so well and so much better than how they were doing in previous years.

The first and most common reason is price. Price has always been a factor when purchasing from online stores. Online stores don’t have a lot of expenses which bricks and mortar stores have. The biggest costs for bricks and mortar stores is rent and wages and this is a huge cost that online stores don’t have as much of which means that they are able to lower the cost of goods to consumers.

The second reason is that online stores are able to offer coupons to consumers to help attract customers. There is often a Vision direct coupon from Vision Direct which gives you up to 6% off your order.


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